At The Big Picture blog, Chris Matt asks: “Are You Part of a Social Network?” Social networking webstites include LinkedIn and Facebook, but also listservs, forums, and email groups. Here’s his summary of the utility of online social networks:
“Some managers might spend time participating in an e-mail listserv, outlining a difficult issue they hope will generate discussion and lead to a solution. Others might use their time at trade shows to not only hear about new products, but also build relationships with colleagues who face similar challenges. Certain managers might try to ignore social networking altogether.
But due to the results-drive, cost-conscious nature of the facilities management industry, social networking seems to be another resource managers could consider before making critical decisions.”
From speaking with current customers and prospects, I know that many facility managers are using these kinds of online connections to gather information and recommendations on facilities software and other solutions. For example, facility managers at credit unions have discussed solutions at the IFMA Industry Forums listserve. Discussions are also taking place under the Facilities Management heading of LinkedIn’s Answers section.
Although I’ve been a member of LinkedIn for a while now, today I was surprised to see that 50 of my coworkers have just joined LinkedIn. This indicates to me that social networking is quickly becoming a useful dimension of the professional world, and one of several tools which make it easy to connect and consult with professional peers.
Posted by Fred 
